2021-10-28

Over 800 participants joined the online International Design Masters Lecture Series held this Wednesday, on October 27th 2021!

The second International Design Masters Lecture Series was held online and streamed live on both TISDC’s official YouTube channel and Facebook, allowing design lovers to join us whichever way! Starting out with the 17 goals of the SDGs along with the continuation of this year’s theme, we’ve invited three professional designers as our lecturers, including Mr. Akio Ogawa from Japan, Professor Robert Engler from Switzerland, and Mr. Kevin Yang from Taiwan. The second International Design Masters Lecture Series started with Associate Project Director Mr. Fang’s welcome speech followed by the address from Mr. Lai, the CEO of TPCF (sponsor of this year’s Environmental Sustainability Award).

First off, Mr. Akio Ogawa shared the importance of logo design as well as the whole concept throughout his lecture: “COP10 and Aichi SDGs Environmental Mark Concept & Design Process. Braille misprint reuse design process.” Strong identifiable logo designs carry the core essentials of groups or businesses which then conveys their ideals to the public. Also, he mentioned his participation in SDGs related international conferences and events, including logo designs and the development of identity systems (e.g., The State of the World’s Children 2005, The 10th Conference of the Parties to the Convention on Biological Diversity 2015). Mr. Akio Ogawa’s lecture revolves around the process of logo designing and concept conveyance. We believe that this lecture can inspire the younger generation to expand their knowledge in the logo design field.

Secondly, Mr. Kevin Yang, the Taiwanese CEO of 5% Design Action, shared his own experience and understanding towards design throughout his lecture: Innovative Design Thinking for Better Society. He started the lecture by asking all of us whether design is able to guide us towards the future and provide a sustainable innovative society. He believes the answer is a hard yes. The word “design” can not only solve problems but also create its own value to cope with the drastic changes to our contemplation towards society. For instance, the number of food delivery platforms have increased throughout these two years contributing to tons of trash and waste. The purpose of design is highly connected with the rapid speed of evolution. Mr. Kevin Yang founded 5% Design Action to collect the core elements of all sorts of problems and allow the public to quickly understand these issues through visualized design interfaces.

Last but not least, the famous Swiss director, Professor Robert Engler, shared the relationship between human activities and animation through his lecture: “Animation as a Social Tool.” He mentioned that movie animation is a tool to entertain people or a media to convey messages to the public. Animations in advertisements convey information by attracting people’s attention. Animation can also be seen as a teaching tool, a book of wonders, or an opportunity to renovate our society. Professor Robert Engler also shared his experience in leading a special workshop for handicapped students. Animation was a whole new challenge for them and Professor Robert Engler managed to help them walk out of their darkest times. He believes the process of creating the animation is way more important than the results.

Special thanks to the three wonderful designers and their lectures. We would also like to thank Associate Project Director Mr. Lee for his closing speech. The second International Design Masters Lectures Series has come to a perfect ending. Once again, we would like to thank all the participants for making our event a huge success!

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