2023-05-24

2023TISDC《Campus Lecture : Circular Economy》- Cheng Shiu University Visual Communication Design – May 23th

The 2023 TISDC Campus Lecture on Circular Economy has reached its third-to-last session! Today, we are delighted to invite Director Xu Zhiyang, the founder of Palm Design Studio, to conduct the campus lecture at Cheng Shiu University’s Department of Visual Communication Design.

The theme of this lecture is ‘Seeing the Seen and Unseen Values.’ Director Xu Zhiyang shares with the students the current situation in the design industry and the sustainable design cases of Palm Design Studio. He emphasizes that in this field where demand exceeds supply, it is crucial to stand out and excel by accumulating a wealth of work experience and participating in competitions.

Regarding sustainable design cases, Director Xu mentions that sustainability refers to the concept of long-term development. Achieving green sustainability in brand identity design is challenging, but efforts can be made to provide enduring visual planning, ensuring that clients do not need frequent updates to their overall visual identity. To stand out in design, Director Xu highlights the need to find the extraordinary in the ordinary and elevate it to the extraordinary.

Once again, we express our gratitude to Director Xu Zhiyang for participating in this campus lecture, as well as to Teacher Huang Pinjia for assisting in the circular economy lecture, and the enthusiastic involvement of Director Lin Yuliang, Director Wu Shouzhe, and Teacher Chen Jiangfu, along with the students. We look forward to seeing excellent works from the students of Cheng Shiu University’s Department of Visual Communication Design in this year’s TISDC!

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